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53 Sector Review / Sekt%u00f6r %u0130ncelemesiAyakkab%u0131 gibi emek yo%u011fun sekt%u00f6rler, teknolojik geli%u015fmeler, s%u00fcrd%u00fcr%u00fclebilirlik, de%u011fi%u015fen t%u00fcketici davran%u0131%u015flar%u0131 ve %u00e7al%u0131%u015fma ko%u015fullar%u0131 gibi dinamiklerle %u015fekillenmeye devam edecektir. Bu s%u00fcre%u00e7te esneklik ve yenilik%u00e7ilik, bu sekt%u00f6rlerin gelecekteki ba%u015far%u0131s%u0131 i%u00e7in kritik olacakt%u0131r. D%u00fcnyada global pazar%u0131n rekabet ko%u015fullar%u0131nda ba%u015far%u0131l%u0131 olmak i%u00e7in muhakkak markala%u015fmak, %u00fcr%u00fcn kalitesini y%u00fckseltmek, teknoloji kullanarak %u00fcst seviyede verimli , d%u00fc%u015f%u00fck maliyetli %u00fcretim yapmak, global pazardaki fiyatlarla rekabet%u00e7i olmak ve global m%u00fc%u015fterilere ula%u015fmak, fuarlar , sosyal medya , e-ticaret ve tan%u0131t%u0131m imkanlar%u0131n%u0131 iyi de%u011ferlendirmek gerekmektedir. Bunlar%u0131n yan%u0131nda %u00e7al%u0131%u015fma ko%u015fullar%u0131n%u0131n iyile%u015ftirilmesi , i%u015f g%u00fcvenli%u011fini art%u0131r%u0131lmas%u0131 konular%u0131na da %u00f6zen g%u00f6sterilmelidir. Global pazardaki geli%u015fmeleri ve yeni teknolojileri yak%u0131ndan takip ederek, g%u00fcncel, yenilik%u00e7i makineleri %u00fcretmek, %u00fcrettirmek, m%u00fc%u015fterilerimize tan%u0131tmak ve m%u00fc%u015fteri geri bildirimlerini alarak %u00fcr%u00fcn geli%u015ftirmelerini sa%u011flamak ilk %u00f6nceli%u011fimiz. Bu s%u00fcre%u00e7te m%u00fc%u015fterilerimize otomasyon entegrasyonu sa%u011flamak, Esnek %u00fcretim sistemleri kurmak, H%u0131zl%u0131 moda ve koleksiyonlara makinelerle adaptasyon sa%u011flamak, %u00dcretim hatlar%u0131nda kullan%u0131lan eski teknoloji hantal makinelerin ve ekipmanlar%u0131n de%u011fi%u015fimini ve yenilenmesini sa%u011flamak da b%u00fcy%u00fck %u00f6nem ta%u015f%u0131yor. %u0130lgili bakanl%u0131klar%u0131m%u0131zdan; %u00fcretim hatlar%u0131nda kullan%u0131lacak makinelerin ithalinde ek vergilerin kald%u0131r%u0131lmas%u0131, KDV oran%u0131n%u0131n tekstil sekt%u00f6r%u00fcyle ayn%u0131 orana getirilmesi, Te%u015fviklerin kolayla%u015ft%u0131r%u0131lmas%u0131 ve yayg%u0131nla%u015ft%u0131r%u0131lmas%u0131, Fuar desteklerinin kapsam%u0131n%u0131n geni%u015fletilmesi ve art%u0131r%u0131lmas%u0131, Ar-Ge desteklerinin kapsam%u0131n%u0131n geni%u015fletilmesi ve Enerji verimlili%u011fi projelerine finansal destek verilmesi konular%u0131nda destek bekliyoruz. Sekt%u00f6r%u00fcn di%u011fer %u00e7arklar%u0131na s%u00f6yleyebilece%u011fimiz en %u00f6nemli %u015fey, koordinasyonlar%u0131m%u0131z%u0131 ve i%u015fbirliklerimizi art%u0131rmal%u0131y%u0131z. %u00dcretimin d%u00fc%u015f%u00fck enerjili otomasyonlarla y%u00fcksek verimlilikte yap%u0131lmas%u0131 i%u00e7in proje geli%u015ftirilmeliyiz. Ger%u00e7ek ve hatas%u0131z maliyet hesaplar%u0131 yapmal%u0131y%u0131z. G%u00fcncel ve yenilik%u00e7i modellerle pazarlama a%u011f%u0131m%u0131z%u0131 geni%u015fletmeliyiz. Dileklerimiz ise %u00e7evremizdeki jeopolitik risklerin azalmas%u0131, y%u00fcksek enflasyon ortam%u0131n%u0131n iyile%u015fmesi, finansmana ula%u015f%u0131m%u0131n kolayla%u015fmas%u0131, T%u00fcrk ayakkab%u0131 sekt%u00f6r%u00fc %u00fcr%u00fcnlerin kalitesinin ve %u00fcretim kapasitesinin d%u00fcnyada hak etti%u011fi yere gelmesidir. Labor-intensive industries such as footwear will continue to be shaped by dynamics such as technological developments, sustainability, changing consumer behavior and working conditions. In this process, flexibility and innovation will be critical for the future success of these industries. In order to be successful in the competitive conditions of the global market, it is absolutely necessary to brand, to improve product quality, to make highly efficient, low-cost production using technology, to be competitive with prices in the global market and to reach global customers, and also to utilize fairs, social media, e-commerce and promotion opportunities well. Furthermore, it is crucial to prioritize the improvement of working conditions and the enhancement of occupational safety.Our priority is to closely follow the developments and new technologies in the global market, to produce upto-date, innovative machines, to have them manufactured, to introduce them to our customers and to ensure product development by receiving customer feedback. In this process, it is also of great importance to provide automation integration for our customers, to establish flexible production systems, to adapt to fast fashion and collections with machines, and to ensure the replacement and renewal of old technology ineffective machines and equipment used in production lines. Our expectations from the relevant ministries include support for the removal of additional taxes on the import of machinery to be used in production lines, bringing the VAT rate to the same rate as the textile sector, facilitating and expanding incentives, expanding and increasing the scope of fair supports, expanding the scope of R&D supports and providing financial support for energy efficiency projects . The most important message we can convey to other components of the industry is the need to strengthen coordination and collaboration. We need to develop projects for high efficiency production with low energy automation. We must make real and accurate cost calculations. We need to expand our marketing network with up-to-date and innovative models. We hope for a reduction in the geopolitical risks surrounding us, an improvement in the high inflation environment, easier access to financing, and for the quality and production capacity of Turkish footwear products to achieve the global recognition they truly deserve.