Page 57 - Demo

Interview / R%u00f6portaj55K%u0131saca kendinizden, profesyonel %u00f6zge%u00e7mi%u015finizden bahsedebilir misiniz?2003 y%u0131l%u0131nda sat%u0131%u015f-pazarlama g%u00f6reviyle ayakkab%u0131 sekt%u00f6r%u00fcnde %u00e7al%u0131%u015fmaya ba%u015flad%u0131m. %u00c7e%u015fitli firmalarda; sat%u0131%u015f pazarlama uzman%u0131, sat%u0131%u015f m%u00fcd%u00fcr%u00fc ve ard%u0131ndan genel m%u00fcd%u00fcrl%u00fck pozisyonlar%u0131nda g%u00f6rev ald%u0131m. Sonras%u0131nda art%u0131k kendi i%u015fimi yapmak istedi%u011fime karar verdim. Bir s%u00fcredir akl%u0131mda Skechers markas%u0131n%u0131 T%u00fcrkiye%u2019de %u00fcretme fikri vard%u0131. %u0130%u015fim gere%u011fi s%u0131k s%u0131k gitti%u011fim %u00c7in%u2019de b%u00fcy%u00fck markalar%u0131n, yerelde %u00fcretimleri konusunda da bir know-how edinmi%u015ftim. Bu projeyi hayata ge%u00e7irmek i%u00e7in %u015fu anki orta%u011f%u0131m Skechers T%u00fcrkiye distrib%u00fct%u00f6r%u00fc Olka Spor kurucusu Yasin Kav%u015fak%u2019la ileti%u015fime ge%u00e7tim. Uzun u%u011fra%u015flardan ve 1,5 y%u0131l s%u00fcren g%u00f6r%u00fc%u015fmelerden sonra Amerika%u2019dan %u00fcretim lisans%u0131n%u0131 alabildik. D%u00fcnyada %u015fu anda Skechers %u00fcretimi yapan %u00c7in, Vietnam, Hindistan ve T%u00fcrkiye%u2019de biz var%u0131z. Ge%u00e7en sene Hindistan %u00fclke olarak toplam 800 bin %u00e7ift yapabilmi%u015f. Biz ge%u00e7en sene 1 milyon 100 bin adet %u00fcrettik. Bu sene de hedefimiz 1,5 milyon %u00e7ift yapmak. Prolab Ayakkab%u0131%u2019n%u0131n temel de%u011ferleri ve misyonu nedir? %u00dcretime ba%u015flamadan %u00f6nce T%u00fcrkiye%u2019nin en iyi ayakkab%u0131 fabrikas%u0131 olma misyonuyla yola %u00e7%u0131kt%u0131k. T%u00fcrkiye%u2019nin en iyi ayakkab%u0131 fabrikas%u0131 olmak i%u00e7in de ne gerekiyorsa yap%u0131yoruz. Fabrikam%u0131z %u015fu anda entegre olarak taban%u0131n%u0131, bask%u0131s%u0131n%u0131, kayna%u011f%u0131n%u0131, logosunu hatta ayakkab%u0131 ba%u011fc%u0131%u011f%u0131n%u0131n ucuna kadar her %u015feyini kendi i%u00e7inde yapan tek fabrika diyebiliriz. En ba%u015f%u0131ndan beri misyonumuz buydu ve ne mutlu bize ki bunu ba%u015fard%u0131k. Could you briefly tell us about yourself and your professional background?In 2003, I started working in the footwear industry as a sales-marketing specialist. I worked as a sales and marketing specialist, sales manager and then general manager in various companies. Afterwards, I decided to start my own business. I had the idea of producing for the Skechers brand in Turkey for a while. I had acquired a know-how about the local production of big brands in China, where I frequently visited due to my job. I contacted my current partner Yasin Kav%u015fak, the founder of Olka Spor, the distributor of Skechers in Turkey, to realize this project. After long efforts and negotiations lasting 1.5 years, we were able to obtain the production license from the USA. Currently, Skechers production is carried out in China, Vietnam, India, and Turkey. In Turkey, we manage the production. Last year, India was able to make 800 thousand pairs as a country. We produced 1 million 100 thousand pairs last year and this year, our target is to produce 1.5 million pairs.What are the core values and mission of Prolab Footwear?Before we started production, we set out with the mission of being the best shoe factory in Turkey. We do whatever it takes to be the best shoe factory in Turkey. We can say that our factory is currently the only one that makes everything from the sole, printing, welding, logo and even the tip of the shoelaces in-house. This was our mission from the very beginning and we are happy that we have achieved it.Interview / R%u00f6portaj